Typography development for Jordan - Court Zero promotional video. To hype up the arrival of Russell Westbrook, a site that searches courts for ballers to take on location based challenges. Winners get to fly to Court Zero itself.

 

The typo design of : Rules(规矩), Barrier(障碍), Limits (极限)will be the challenge faces by the baller.

 

A collaboration of lian siah and AKQA Shanghai. Courtesy of AKQA Shaghai. Animated by JL Design.

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